Cocalization talks about how the
world’s culture is so influenced by Coca Cola because it is such a powerful
brand. The Coca Cola brand is young and fun. We are all influenced by the young
and fun culture of Coca Cola and we love the brand for it! In the picture
below, we can also see Cocalization in the Arab culture.
From this week’s class, we learned
about how big companies have significant influence around the world. McChesney
(1997) discuss the “global media giants”, particularly the films and news
industry. The article shows that Time Warner, Disney, Bertelsmann, Viacom and
Rupert Murdock’s News Corporation were the largest and most powerful media
empires that dominate the entire global media system. Even today, they still
dominate. This is an old article but it still shows how powerful these
companies are and how they can easily gain control over the market.
From the video, it can see that Coca Cola gathered Olympians from
different countries. This shows that Coca Coca is making the influence to the
world not only on traditional media but also new media like on the social media
and social network websites.
Reference
McChesney, R. (1997). “The Global
Media Giants: We are the world”. Fair.
Retrieved on July 28th 2012 from, < http://www.fair.org/index.php?page=1406>
Image
Video
YouTube (2012). Moved to the Beat of London 2012 Commercial – 2 minutes. Retrieved
on July 28th 2012 from, <http://www.youtube.com/watch?v=lYcsbNtlbvg>
I like the style of your blog, kind of diary entry vibe. Cocalization is definitely a very interesting topic that could discussed more. Nice video to add to your argument, which is straight forward and rather didactic in approach.
ReplyDeleteHi. I love that word Cocalization! As an avid Coca-Cola drinker and addict I was instantly connected to your blog. That image is a fantastic representation of your point, good find! Coca-Cola really does represent every aspect of globalisation, from its media and economic power, to cultural influence and spreading of western beverages. I remember in Slumdog Millionaire, even in the slums of India they are offered a Coke to quench their starving thirsts! I also like your point of how they brand a certain youthful image in their ads. They have a very powerful social network strategy and it is aiding their global appeal. Nice work !
ReplyDeleteHello there!
ReplyDeleteWhat a great blog! I found the picture very interesting! While I am so used to seeing the Coke brand in Australia and America, I was quite taken aback when I saw how prominent it was in Arab countries as well. Is there a country that has never heard of Coke? I would love to find one!
And yes, you are quite right – Coke uses many social media sites and the internet to reach a greater public. There is even a Facebook site on Coke! Notice how it is not only celebrities that make good use of the ‘new media’ but also world leaders (Obama) and massive international companies!
Great post! Keep up the good work,
Regards,
Stef