Week Three: Cocalization

Cocalization talks about how the world’s culture is so influenced by Coca Cola because it is such a powerful brand. The Coca Cola brand is young and fun. We are all influenced by the young and fun culture of Coca Cola and we love the brand for it! In the picture below, we can also see Cocalization in the Arab culture. 

From this week’s class, we learned about how big companies have significant influence around the world. McChesney (1997) discuss the “global media giants”, particularly the films and news industry. The article shows that Time Warner, Disney, Bertelsmann, Viacom and Rupert Murdock’s News Corporation were the largest and most powerful media empires that dominate the entire global media system. Even today, they still dominate. This is an old article but it still shows how powerful these companies are and how they can easily gain control over the market.

Coca Cola gains its power with the help of this global media empires. They advertise a lot on all of their different channels including movies and news. Coca Cola is always one of the biggest sponsor for the Olympics. This year, it’s the same. It shows the young and fun culture again in their Olympic video. 

From the video, it can see that Coca Cola gathered Olympians from different countries. This shows that Coca Coca is making the influence to the world not only on traditional media but also new media like on the social media and social network websites. 

Reference

McChesney, R. (1997). “The Global Media Giants: We are the world”. Fair. Retrieved on July 28^th 2012 from, < http://www.fair.org/index.php?page=1406>

Image

http://www.flickr.com/photos/andrepipa/2794670886/

Video

YouTube (2012). Moved to the Beat of London 2012 Commercial – 2 minutes. Retrieved on July 28^th 2012 from, <http://www.youtube.com/watch?v=lYcsbNtlbvg>

Week Two: Globalisation Flows

Last week I discuss about the definition of Globalisation and how it can influence us. This week I will be talking more on how Globalisation can exist. How are people linked together to form the globalisation society? This is because the flows of globalisation that connect region to region, nation to nation and people to people. There are some flows that show this but today I will discuss only two that will  explain my topic view. This is from the reading in class.

Cultural flows refer to the different "objects, skills, beliefs and practices" from different parts of the world that travel around. This can be music, food, religious beliefs, languages, clothing, foreign films, etc. For example, American music and films are listened and watched by a lot of people across the world. That is the reason for why people from the other part of the world are influenced by the “American culture”.  When so many cultures link together, we can see new culture being created. 

Information flows refer to the flow of information across the world. People from around the world are able to exchange knowledge and information from anywhere.  For example, people can search for any information they want on “Google Search” which is a very useful tool that brings together all the websites from around a world.

In my opinion, technologies and social media make the world link together that evolves to a Global world.   We are more close together, better communication, through technologies and media. A lot of culture flow now is passed on by social media and social network websites. Globalisation/media technologies make every single person can look at the entire world and involved in other people's life. Nederveen Pieterse (2004, pg.9) discuss the important Information and Communication Technologies that play a big role in globalisation and the flows.  

Reference

Nederveen Pieterse, J2004, ‘Globalization: Consensus and controversies’. Globalization and culture: global melange, Rowan & Littlefield , Lanham, Md., p.9

Image
http://advedupsyfall09.wikispaces.com/file/view/world-connect.jpg/

http://blog.cloudprime.net/wp-content/uploads/2011/07/Connecting-the-world-712301-resized-600.jpg.png

Week One: Defining Globalisation and its Impact

In this blog, I will be discuss a lot about Globalisation.We need to first understand, “What is Globalisation and how does it influence everyone in this multicultural society?”. 

Nederveen Pieterse (2004, pg.7) talk about that Globalisation is like a prism in which questions of capitalism, inequality, power, development, ecology, culture, gender, identity, population are under dispute where “globalization did it”. There is Globalisation because of these common but different opinions in this multicultural societies we are in. In Globalisation, there are changes that can come from a region, to a nation, to the whole world. This can be  changes like politics, economics, trade, finance, lifestyles and cultures (Hachten & Scotton, 2002, pg. 3). Globalisation is basically the combined of this elements.

Is Globalisation good or bad then? It brings together the world’s similar and different things to form a globalised society.  Globalisation might be good when countries partner together, sharing knowledge and resources, and improve its each other's nation. It can be good when the public share their cultures and lifestyles across world, so that people understand more about each other. However, Globalisation can also be bad!  It can only be good when people come to a understanding. When they don't, there can be wars between nations. So, should we push for Globalisation? You decide.


Reference

Nederveen Pieterse, J2004, ‘Globalization: Consensus and controversies’. Globalization and culture: global melange, Rowan & Littlefield , Lanham, Md., p.7

Hatchen, WA & Scotton, JF 2002, ‘New communication for a new global system’, The world news prism: global media in an era of terrorism, 6^th edn, lowa State Press, Ames, p.3

Image

http://ehlt.flinders.edu.au/education/eduwiki/doku.php?id=students09:topic_globalisation

First for Start

Hi all! This is my first blog post! 
This is a new and exciting experience for me. It will be fun to interact with people through this blog.
This blog is for my University assignment.  
I will be discussing about topics around "Globalization and the Media" in the following months.